The BP Patio
Re-Training Program

Canadians endured the longest restaurant lockdown in the world. As we sat confined to our homes with nothing to eat but sandwiches we had to make ourselves and beer we had to get from our own fridges, we literally forgot what to do in public spaces.

So as Boston Pizza got ready to open their patios, we knew we needed to re-train everyone on how to patio after 18-months of not pationg. We kissed our families goodbye and spent months developing a critical and comprehensive Boston Pizza Patio Re-Training Program.

Recognition: Effies - Restaurants, Bronze / Communication Arts - Advertising, Sales Promotion / Applied Arts - Copywriting, Campaign / Included in Pearson’s latest edition of the textbook “Consumer Behaviour: Buying, Having and Being”

Press: AdAge / Best Ads on TV / Breakfast Television / Muse by Clios / Adweek / Trend Hunter / Shoot Online / LBB / Ads of the World / Shots / The Stable / Strategy Online / Campaign / Portfolio Lovers / Ad Stasher / Canadian Pizza Magazine