Goodfood Raccumentary
Goodfood's no waste policy is amazing for humans, but horrible for raccoons. Thanks to the brand's perfectly portioned meal kits, there’s no more leftovers and the raccoon community has been going hungry.
Enter Richard. Goodfood's anti-spokesraccoon who hates on the brand, and allllll the good they're doing for food waste in this Raccumentary.
Press: LBB / Best Ads on TV / David Reviews
The making of Richard the Raccoon
CCO: Angus Tucker CD: Jamie Marcovitch AD: Michelle Orlandi CW: Emily Ferraro Puppeteer: Jamie Shannon
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Goodfood x TrashPanda
In 2024, the video game TrashPanda took the Toronto gaming community by storm. Players could roam the streets of Toronto as a raccoon, knocking over bins, wreaking havoc, and scoring points for collecting scraps.
So we had Richard, and Goodfood boxes, infiltrate the game to remind people the importance of reducing food waste, both online and IRL.
For National Food Waste day, players could roam the streets of Toronto, scoring discount codes every time they found a Goodfood box and bonus points if they got to the fresh produce inside before the mealkit was taken inside.
Press: Campaign / Steam / Steam DB / LBB / Console Creatures
CCO: Krystle Mullins AD: Michelle Orlandi CW: Emily Ferraro Strat: Michael Ash Game Developer Jason Leaver