Fujifilm // Traffic Cam

FujiFilm XF zoom lenses let you see well beyond what’s right in front of you. So to demonstrate their range, we showed drivers what traffic was on the road ahead, so they didn’t get stuck in bumper-to-bumper traffic.

To do it, we took over a dedicated billboard on one of Canada’s highways and updated the boards with real time data as traffic changed.

Recognition: Carte Blanche – Silver

Press: Media in Canada / Strategy Online / Stimulant Online