Loblaws //
No Wrong Way To Eat

Food comes with too many rules. We’re told what we should eat, how we should eat it and when we should eat it. Which is pretty lame. Because if you’re loving what you’re eating, you’re doing it right.

So we redemocratized eating, removed all the restraints and hopefully turned eating in the bathtub into a trend.

Press: Strategy Online / Campaign

CCO: Cher Campbell CD: Jess Willis AD: Michelle Orlandi CW: Tim Morrison DIR: Hubert Davis