National Advertising Challenge

StepStones: HouseStigma

NAC Gold Winners 2023

As the bridge between youth leaving the foster care system and the world they’re entering, StepStones will partner with HouseSigma to create a donation opportunity that subsidizes their rent during this time of transition.

Cashmere: Breast Cancer Detecting Toilet Paper

NAC Gold Winners 2019

For the National Advertising Challenge, Cashmere bathroom tissue wanted an idea to show their continued support for breast cancer research. 

So we got to researching and discovered a breakthrough non-invasive cancer screening test that could identify breast cancer tumor biomarkers in urine. And we combined it with something women use every day: toilet paper. 

Sure, technology needs to catch up with our pie in the sky thinking, but it got us an all-expenses paid trip to Cannes.

AD: Michelle Orlandi CW: Tim Morrison